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Marketing for B2B - B2B Marketing Foundations Video Tutorial | LinkedIn Learning, formerly Lynda.comIn B2B marketing" date: Sep 8, 2021

B2B vs B2C



strategic-marketing-plan , integrated-online-marketing-plan

To fill in objective, we will what's the strategy to obtain the objective by tactics that align with strategy

Common mistakes

Grounding #important

Competitors (see: notes/competitive-research )


  1. Understand the history (what worked before? what didn’t? what’s my current performance?)
  2. Analyze the current trends
  3. Identify SWOT

For target, brand is the competitive set that’s benefit.

Effective brand positioning

Marketing plan

Interesting things

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