Branding experience

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Notes

What is branding experience

Importance

Dimensions

  1. Sensory
  2. Affective
  3. Intellectual
  4. Behavioral

Elements

  1. Colors
  2. Shapes
  3. Typefaces
  4. Designs
  5. Slogans
  6. Mascots
  7. Brand characters

How-to

Elements that create a successful brand experience

Steps

  1. Align with the company’s purpose as these will set the USP and tone of the brand.
  2. Use storytelling. Tell your brand’s story, who you are, your mission, etc. How will these relate to the people?
  3. Practice consistency. Make sure the “brand image” is aligned across platforms.
  4. Engage the senses.
  5. Participate in events and popular culture.
  6. Be personal and unique.

Highlights

brand-xp-1 brand-xp-2


  1. How to create an awesome brand experience - 99designs ↩︎

  2. Brand Experience:What Is It? How Is It Measured? Does It Affect Loyalty? ↩︎



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