Branding experience

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What is branding experience



  1. Sensory
  2. Affective
  3. Intellectual
  4. Behavioral


  1. Colors
  2. Shapes
  3. Typefaces
  4. Designs
  5. Slogans
  6. Mascots
  7. Brand characters


Elements that create a successful brand experience


  1. Align with the company’s purpose as these will set the USP and tone of the brand.
  2. Use storytelling. Tell your brand’s story, who you are, your mission, etc. How will these relate to the people?
  3. Practice consistency. Make sure the “brand image” is aligned across platforms.
  4. Engage the senses.
  5. Participate in events and popular culture.
  6. Be personal and unique.


brand-xp-1 brand-xp-2

  1. How to create an awesome brand experience - 99designs ↩︎

  2. Brand Experience:What Is It? How Is It Measured? Does It Affect Loyalty? ↩︎

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